About

Our Story

Hi there.

We Are Kiddiekind

We are here to support you and your family’s health and growth with high-quality, evidence-backed children’s vitamins.

My name is Parminder. I am a Pharmacist and I founded kiddiekind with my husband Ravi, a General Practitioner.

Between us, we have over 25 combined years of healthcare experience across Australia and UK and are both passionate about helping families navigate their health needs.

In 2020 we welcomed our first child, then followed by our second in 2023. It was in this time that we experienced first hand, the complexity of trying to find essential supplements for our children’s healthy growth.

In the time of our lives where everything felt unknown and we over-analysed each decision, we needed clear, simple products that provided us with the essentials.

Nothing less. Nothing more.

From here, we began our own deep dive into children’s vitamins. We were determined to find an essential vitamin product that supported our children’s health from day one. We meticulously sifted through medical journals, reports and guidelines, consulted with medical colleagues all to ensure that we had armed ourselves with the most recent and reputable research.

We never found the exact vitamin product we wanted for our children.

And so Kiddiekind was born.

A children’s vitamin product with the highest quality formulations that adhere to national guidelines.

We didn’t want other parents to have to do the work we have already done. We see you. We see you juggling it all, trying to make the best decisions for your children. We know the weight of trying to make the right choices. We know the mental and physical load of caring for your children’s health.

We see you, because we’re right in the thick of it with you.

Our Vision

To be the leading children’s vitamin brand that parents trust and children love. We want to help families embrace health in simple, meaningful ways that bring out the best in every child.

We are determined to make children’s vitamins simpler for parents by formulating kinder, evidence-backed vitamins. We want to empower parents with expert knowledge for their child's growth and development.

We believe that every child deserves the best start in life and that every parent should have access to the information they need, whenever they need it.

We are called kiddiekind because everyday, we tell our children ‘Be kind and do your best’. This is us - doing our best for not only our children, but for every child.

Less Confusion, More Kindness.